Vinh Hoan pangasius goes into Middle East’s first discount retailer


News   22/03/2018 - Nguyễn Trí Tín


Pangasius from Vietnam’s Vinh Hoan Corporation is on sale in VIVA, a new discount retailer in the Middle East based in the model of Aldi and Lidl.
On Feb. 28, the Landmark Group, one of the largest retail and hospitality organizations in the Middle East, Africa and India, announced the launch of VIVA, the Middle East’s first food discounter. The launch is driven by the introduction of value-added tax (VAT) in the United Arab Emirates in January.
Vinh Hoan is one of VIVA’s first partners of the seafood category and is “the only Vietnamese pangasius processor meeting all the requirements of the retail giant in terms Saudi Arabia’s Food and Drug Authority (SFDA) has ordered a temporary suspension of fish and shrimp imports from Vietnam, Vietnam.net reports.
The online news service, which reports to be quoting a note published on the website of the Saudi Aquaculture Society, said the decision was made after a delegation of regulatory officials conducted an inspection last month of 24 Vietnamese facilities. The group reported finding only nine that met Saudi Arabia’s food safety requirements.
The ban, which was announced Jan. 30, was deemed to be necessary to prevent the introduction of white sport disease and acute hepatopancreatic necrosis. SFDA also has temporarily suspended the import of aquaculture products from Bangladesh and Myanmar and farmed fish from India, according to the report.
of product safety, quality, and traceability after over one-year due diligence phase”, the company said, in a statement.
The company’s frozen fillets and breaded fillets -- under VIVA’s own brands -- are now available in the stores. In 2017, Vietnam exported $23 million worth of pangasius to the Middle East.
On Feb. 28, there were four simultaneous openings of VIVA stores, two in Sharjah, one in Ajman and one in Dubai.
According to the brand’s rollout plan, in the first year, there will be 25 VIVA stores opening across the Emirates.
Each store will carry a range of more than 1,200 products -- 80% exclusive to Landmark, 20% of established European or Asian brands -- that will cater to a customer’s full shopping trip.
“This is a very good time to start as the market has matured, and as VAT has come in and people are more conscious of what they are spending,” said Renuka Jagtiani, vice chairperson of Landmark.
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Keywords: Vinh Hoan pangasius Midddle East